color psychology in logo design significantly impacts consumer perception by evoking specific emotions and associations. For online platforms, different colors can influence feelings and behaviors; for example, blue often evokes trust, while red can create a sense of urgency. Cultural context is crucial, as colors carry varying meanings across different regions. A color that is positive in one culture might be negative in another, making it essential for global brands to consider these cultural nuances to ensure their logos resonate effectively with diverse audiences.