The shopping experience has been magnificent but after a week you receive an email with the latest articles published on the blog and another email with news on Pilates clothing. Pilates clothes? If you only bought a pair of shoes to go play tennis... Your main instinct is probably to unsubscribe because you don't care about the blog content or the pilates clothes. But this is where the email preferences on the unsubscribe page come into play .
We can have three types: content preferences frequency preferences Pause for a limited time Regarding content It is nothing more than giving the user the possibility to select the type of emails or campaigns they wish to receive . They industry emaillist can be informative, educational content, news, promotions... Here are a couple examples: Help Scout unsubscribe page unsubscribe pages Regarding shipping frequency It can also be the case of a newsletter or company that sends emails quite frequently. In this case, it is advisable to give the option for the user to choose the frequency with which they feel most comfortable to avoid creating frustration and therefore unsubscribing.
When you want to receive the content , we offer you more “power” and therefore more satisfaction in the relationship with the brand. Check out how “The Hustle” newsletter does it: low hustle pages Pause reception for a certain time There are other companies that instead of "losing forever" the subscriber, give the option to pause the subscription for a period of time. See how they do it at Semrush. They offer the possibility to unsubscribe for 90 days and then the subscription is reactivated. If you look at these examples, the option to completely unsubscribe from all emails is always given. Simply, with the shipping preferences we are putting one more barrier to that definitive break.
