Marketplaces have consolidated in recent years as great sales channels. In addition to the numerous advantages offered to retailers, they provide consumers with more security and optimize internet searches. Among the growing niches , fashion marketplaces have moved a large part of Brazilian e-commerce. Fashion is the second category best evaluated by customers in digital commerce and the first among those that most satisfy consumers in the country, according to recent data from the E-Consumer Satisfaction Study . Therefore, it is expected that the market will continue to expand in the coming years, attracting more and more entrepreneurs. Today, the main fashion marketplaces in the country are Kanui, Netshoes, Dafiti and Zattini. These are platforms that attract an already segmented public, which is looking for fashion items to buy.
The retailers that invest the most in strategies to differentiate. themselves from the competition are those that most channel customers to their products. To help you with this task, we have separated some valuable tips in this post. Check out! Take good quality photos We like to recommend the use of quality photos to Estonia Phone Number List stand out within the marketplaces, after all, this is one of the first contacts that the user has with your ad. However, when we talk about fashion consumers, especially in marketplaces, the quality of the photographs becomes even more important. Know that a good photo faithfully represents the characteristics of the product that is for sale. It should be presented out of the box and from different angles that bring out the best details. For the user to be able to observe it well, the background of the photos needs to be well lit and preferably white. You don't need to be an expert to take good photographs of your products.
Just avoid some common mistakes that transmit. Amateurism and, consequently, take away credibility from your business. For example, do not take pictures on your cell phone, as the camera resolution is usually very low. Give preference to more sophisticated cameras. Another mistake is treating photos with application effects and inserting captions: use the original photos, without editing. Also, choose a suitable environment, with a neutral background and good lighting. Prefer to take the photos during the day to take advantage of the sunlight, so you don't run the risk of creating shadows and changing the original shade of the product. Have a detailed description of the products the ad needs to gain consumer trust within fashion marketplaces. A good strategy to achieve this goal is to present as much product information as possible, in an organized and sequential manner.
