It is with great emotion that we award today the very first Golden Poulpe of the year 2019! The precious sesame is attributed to the merchant site specializing in professional hairdressing and beauty products: Coiffure Avenue . We were particularly impressed by its loyalty strategy orchestrated around its privilege program . Not only because the system put in place is complete and truly rewarding for the customer, but also because it is highlighted with a rare and precious clarity. In short, Coiffure Avenue is clearly concerned by its buyers and has understood that customer loyalty is one of the major challenges of its business.
A privilege program that REALLY rewards its loyal customers
Far from wanting to make a loyalty program for the sake of a loyalty program, Coiffure Avenue has set up a system that REALLY rewards its customers. A privilege program offering different levels of valuation, reached according to the number of orders placed on the site.
4 customer statuses to reward and encourage conversion
The site assigns four statuses to customers, as they make purchases. From apprentice to ambassador, it grants them exclusive advantages . And on this subject, Coiffure Avenue goes all out. A generosity that makes you want to do everything to climb the ladder.
The very first level is that of apprentice. Thanks to this status, the customer can now benefit from discounts on their next orders but also a gift for their birthday. Small, rewarding attentions that greatly encourage repeat
Once the customer has become a "Professional", they benefit from the same advantages as the previous status, but they are also entitled to free delivery for purchases over €30! Enough to encourage the buyer to fill their basket even more to take advantage of this advantage!
Expert
The expert will benefit from two additional advantages: free delivery from 20€ of purchase (not bad if he wants to place several orders in the month without breaking the bank on shipping costs) and participation in private sales ... really private!
Ambassador
The highest status in the privilege program, the ambassador is the most pampered! “ Great and lifetime discounts” , free delivery, free 24-hour delivery for purchases over €80, participation in ultra- private sales … and the possibility of becoming a product tester! Just that!
An automated program thanks to scenarios
A loyalty program is a whole system website development service to manage. To make things easier and save time on a daily basis, Coiffure Avenue had the good idea of setting up scenarios using marketing automation .
Make it easier to manage your privilege program
When a customer reaches a level and obtains a new status, they must be informed. Not only because they have made many purchases on the site and deserve a little note to thank them; but also because the new advantages they obtain can greatly encourage them to place new orders , talk about you around them and finally feel valued. However, sending an email each time a buyer moves up a level can quickly become time-consuming. Coiffure Avenue has therefore set up a scenario in SPREAD, which automatically sends a message when a status is reached.
Using Status Ladder to Boost Conversions
Coiffure Avenue is fully optimizing its privilege program by playing on the status scale to encourage its customers to reach new levels . The brand has thus set up a scenario that sends a message when the next level is almost reached. Wouldn't it be a shame to remain pro when you can become an expert in a single order and thus unlock great benefits? A good way to maintain the link with your community of customers , to inforted in it, you obviously have to inform them about it. And for that, Coiffure Avenue has thought of everything!
Widget and popup to attract attention
At the very top of its site, the brand highlights a widget called "Privilege Program", allowing Internet users to discover the system. When an intrigued visitor clicks on it, a popup opens (visual below) to present the program in a few words. A simple and effective setting that allows you to clearly inform people who want it... and that does not hinder the navigation of people who are not interested.
