SSP means Supply Side Platform and indicates the software that is on the side of those who supply the advertising spaces and which reads data on the target, supply and demand in real time and places the banner in the right place at the right time. Or so one hopes. But where does SSP get the banners to display from? There are servers, called AD Servers, which have the function of repositories of all the materials that must be provided and are made available to the SSP.Attribution models what they are and what they are used for in digital media March , Attribution models what they are and what they are used for in digital media An introduction on multi-channel is necessary however, I'll spare you the rant about today's frenetic world where we are bombarded with messages arriving from all sides and of which less than remain in our heads.
I'll spare you the other rant about digital media because photo editing servies here, we have talked about Digital Marketing extensively. What I won't spare you, however, is the fact that the smartphone has changed our lives as consumers we are in a world where "mobile first" is giving way to "mobile only". Not only do I have the ability to receive personalized messages wherever I am in the world but I also have the ability to check the price Amazon gives me on Adidas while I'm trying them on at Footlocker. What does this have to do with attribution models ? Good question.
The difficulty, as we will see shortly, lies precisely in establishing the weight that each different media has in the customer journey as long as only radio and television existed, perhaps the problem did not even arise. Now, however, we need to know where to spend our money, knowing that we can favor one media over another based on its ROI. Let's take an example of a customer journey . I want to buy some golf shoes, I go to the Adidas Facebook page to see if there are comments from other users on the shoes I like.
