Many plumbers do not have websites or become frustrated as they try to optimise their website to generate an income. The first point-of-call for many clients looking for a plumber is the Internet. You have to understand what keywords the clients are typing in on Google to look for a plumber and aim to get them to visit your website convert them to paying client.
Here are 3 tips to consider when developing a website to generate traffic and increase your income.
Keyword Selection:
This is the number one strategy to think about before developing your plumbing website. Go to Google Adword and find out what people are keywords people are using to search for your business. Write down as many as you can think for example (Plumber in Leeds, Blocked Toilet Kent, Blocked Drain removal, Fix Pipe in Maidstone). Advice your web designer to build your website around the keywords. Have a page for each key-term and give advice on the service you provide.
Tips:
- Use your keyword as the title on the page.
- Use your keyword when writing your article (Do not over-use it as you can get banned by Google)
Domain Names
Select a domain name that your customers search for your business. For example plumber in Rochester, plumberinkent, or ToiletDrain.
If you already have a website direct your clients from your keyword domain name to your company website.
Tip:
- See Google adword and find-out the traffic generated by this terms
Testimonials
Many plumbing website generate traffic but cannot convert customers to new business. I recommend you have testimonials on your page of satisfied clients. A testimonial builds credibility to your business.
Tip:
- Avoid short testimonials
Example of a bad testimonial:
"Thank you for your service"
Example of a good testimonial:
"I was very happy with the blocked drainage job and the guarantee you offered with this service. I will recommend your service to any homeowner"
John Andrew, Stockport Manchester
- Always add a name or e-mail address or Photo of a satisfied client it builds your credibility and gets your customer to call you
Have a Call-Back form on your website. Your request page should request a preferred time for the call back.
Chuks Uwaechia is a business and career adviser for many plumbing companies. He is also the author of "Plumbing On Steriods".
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